In a surprising crossover between crypto and sports, Tether the firm behind the ubiquitous USDT stablecoin has revealed plans to nominate candidates to the board of Juventus Football Club and participate in an upcoming capital raise of the storied Italian team. With a newly acquired 10.7% stake in the club, Tether now stands as the second-largest shareholder behind the Exor holding group, which retains control with a 65% interest.

The move signals an ambitious expansion in which crypto players are seeking roles beyond finance and into mainstream governance. At Juventus’s annual shareholder meeting scheduled for November 7, Tether intends to advocate governance reforms, though the company has shared few details publicly so far.

The initiative suggests that stablecoin and blockchain firms are increasingly viewing traditional institutions including sports franchises — not just as vehicles for sponsorship or marketing, but as platforms for strategic investment and influence.

This development arrives amid a broader push by crypto firms to integrate into conventional sectors. In parallel, Tether is also reportedly considering launching a new US based stablecoin, which would comply with emerging federal legislation in the United States. The GENIUS Act enacted earlier this year is reshaping the regulatory environment for stablecoins by imposing stricter auditing, reserve, and oversight standards.

While skeptics may question the rationale of crypto firms entering the world of sports equity, the Tether-Juventus tie-up underlines how mature digital asset players are now flexing capital and governance ambitions in unexpected arenas. It also underscores that the boundary between Web3 and real-world infrastructure is becoming ever more porous.