Swift Pilot Sparks Confusion as XRP Holds Steady Near $1.09
A Swift pilot project involving 17 major banks briefly propelled XRP upward by 1.6 percent this week, but the rally fizzled almost as quickly as it began. The token’s advance was met with immediate pushback from a former Swift executive, who made clear that the blockchain trial has no direct role for XRP itself.
Swift’s new ledger infrastructure aims to test whether distributed-ledger technology can streamline cross-border payments among institutions including Standard Chartered and UBS — both of which already have existing ties to Ripple through custody services or payment rails on the XRP Ledger. The project focuses on tokenized bank deposits, not the XRP token, according to Tom Zschach, Swift’s former chief innovation officer, who dismissed online speculation about an integration. The tempered assessment underscores a recurring pattern: institutional milestones for Ripple’s technology generate headlines, but they rarely translate into direct demand for the token.
Regulatory Wins and a College Sports First
Just days before the Swift announcement, Ripple secured a full MiCA license from Luxembourg’s CSSF, joining a select group of crypto firms authorized to offer services across the European Economic Area. That regulatory breakthrough arrived on the heels of a five-year sponsorship deal with the University of Kansas, placing the XRP logo on Jayhawks jerseys — the first crypto jersey patch in a major NCAA program. The marketing push follows eight consecutive weeks of inflows into XRP ETFs and signals Ripple’s determination to build brand visibility even as the token’s price action remains muted.
Price Action Tells a Different Story
XRP changed hands at $1.09 on Friday, a marginal 0.39 percent gain for the day. The weekly performance shows a modest 0.63 percent advance, while the 30-day picture is bleaker at minus 3.89 percent. Year-to-date, the token has slumped 41.75 percent and sits roughly 70 percent below its 52-week high of $3.65 from July 2025. At just 8 percent above the recent yearly low of $1.01, the recovery is fragile.
Institutional Money Exits While Speculators Step Back
Spot XRP ETFs recorded net outflows of $7.29 million on July 8, the largest single-day redemption since March 2026, according to SoSoValue. The derivatives market echoes the caution: CoinGlass data shows a long-short ratio of 0.96, meaning bearish wagers now outnumber bullish bets. Open interest has fallen from $2.58 billion to $2.33 billion over the same period, suggesting traders are closing positions rather than opening new ones.
The technical picture reinforces the bearish bias. XRP is trading below the Supertrend indicator on the 4-hour chart and repeatedly fails to break a descending trend line. Resistance sits at $1.094, the 78.6 percent Fibonacci retracement level from the recent selloff, while the 50-day moving average at $1.17 looms further above. The RSI of 44.1 is neutral, and the token is consolidating in a triangle formation between $1.04 and $1.16 on shrinking volume — a stalemate that will eventually resolve.
The Fundamental Disconnect Persists
Ripple’s European licensing, its sports sponsorship, and even the Swift pilot all point to a company that is embedding itself deeper into the financial system. Yet the token itself remains disconnected from those advances. The Swift program relies on tokenized deposits, not XRP, and the Kansas deal is a marketing expense, not a demand driver. With ETF outflows accelerating, derivative positioning turning defensive, and the chart showing no clear breakout catalyst, XRP’s $1.10 resistance looks set to hold until something shifts the balance between genuine institutional progress and market skepticism.
XRP’s Fundamental Progress Meets Technical Resistance: Price Hovers Near Support as Supply Tightens
Ripple’s XRP is caught in a crossfire of contrasting signals. The token’s price has slumped to $1.07, down 6.2% on the day, even as a string of bullish developments — from an institutional bank entry to an EU licence and a shrinking exchange supply — suggests the fundamentals are aligning. The market’s inability to sustain recent gains above $1.13 has left XRP trading 8.94% below its 50-day moving average of $1.18, with the 200-day average at $1.47 still a distant target.
The supply picture is tightening notably. On Binance, XRP reserves have fallen to a two-year low of around 2.6 billion tokens, down from roughly 2.8 billion in November 2024. The exchange’s derived scarcity index has climbed to 0.77, the highest since mid-2024. A similar trend appears across all trading platforms: just 1.6 billion tokens now sit on exchange books, a seven-year nadir and a 50% plunge from the peak struck in October 2025. In theory, such dwindling supply should amplify any fresh demand, but the price action suggests buyers have yet to step up in force.
On the institutional front, the signals are increasingly bullish but slow to move the needle. Intesa Sanpaolo, Italy’s largest bank with roughly $1.1 trillion in assets, has acquired $18 million in exposure to XRP through the Grayscale XRP Trust. The move comes as the bank’s total crypto exposure more than doubled to $235 million between the fourth quarter of 2025 and the first quarter of 2026. Separately, Ripple secured a full Crypto-Asset Service Provider licence from Luxembourg’s CSSF on July 6, 2026, granting MiCA compliance across the European Economic Area. That regulatory milestone was followed by a “sell-the-news” drop, with analysts pointing to profit-taking and lingering caution over the US CLARITY Act, which missed its July 4 Senate deadline and has injected uncertainty among institutional participants.
Further bolstering the network’s credibility, Ripple announced a first-of-its-kind sponsorship with Kansas Athletics, placing the XRP logo on the jerseys of University of Kansas teams, including the storied Jayhawks basketball programme. CEO Brad Garlinghouse, an alumnus, helped drive the deal. Meanwhile, the XRP Ledger is gearing up for a network upgrade: version 3.2.0 has reached 89% adoption among validators on the Unique Node List, clearing the 80% activation threshold. The upgrade aims to lower node operating costs and improve stability for institutional settlements. A related security amendment, fixCleanup3_2_0, is still gathering votes and requires two consecutive weeks above 80% to become active.
On-chain activity, however, remains subdued. Daily transactions on the XRP Ledger are running at about 1.3 million, some 29% below the three-month average. That contrasts with a surge in new wallet creation: 26,000 new wallets were added in the final week of June, the highest weekly tally since March and a 40% jump from the prior week. The total number of XRP accounts has hit a record 8.42 million, with nearly 490,000 new addresses created in the first half of 2026. Tokenised real-world assets on the XRPL have swelled to roughly $4 billion in value, nearly quadruple the total assets under management in XRP spot ETFs, which themselves have logged eight consecutive weeks of net inflows totalling $1.47 billion.
Technically, XRP is treading water near its 52-week low of $1.01, set on June 26 – just 6.6% below the current price. The relative strength index sits at 42.2, signalling neither oversold nor particularly robust conditions. On the upside, resistance remains firm in the $1.15 to $1.20 range, a zone that stymied the mid-June rally to $1.13. Open interest in XRP derivatives has cooled to $2.38 billion, while on Binance the estimated leverage ratio is a low 0.158, suggesting less speculative futures activity and more spot-oriented accumulation. Analysts caution that while the shrinking exchange supply provides a cushion above $1.04, a decisive break below $1.00 would invalidate the entire recovery structure of recent weeks. Whether the mosaic of positive catalysts – from institutional entrances and regulatory wins to tightening supply – can finally push XRP through overhead resistance remains the central question for the weeks ahead.
Ripple’s Operational Advances Fall Flat as Goldman Sachs Abandons XRP and Senate Drains Regulatory Hopes
Ripple is signing up heavyweight partners and rolling out new infrastructure at a breakneck pace. Yet the XRP token continues to bleed value, caught between an institutional exodus on Wall Street and a regulatory vacuum in Washington. The disconnect between the company’s growth narrative and the market’s cold shoulder has rarely been starker.
Goldman Sachs dealt the most damaging blow. The bank completely liquidated its once‑massive XRP ETF position during the first quarter of 2026, a stake valued at roughly $154 million at the end of last year. Analysts read the move as a tactical pivot: Goldman had likely been holding the exposure only to service client trades, not as a long‑term conviction bet. The proceeds were instead plowed into crypto‑related equities such as Coinbase and Galaxy Digital. The move underscores a growing preference among large institutional players for capturing blockchain upside through stocks rather than through the tokens themselves.
Retail and smaller institutional money tell a different story. US spot ETFs on XRP pulled in $6.55 million on July 2 alone, marking the eighth consecutive week of positive flows. Assets under management across these products have swelled to around $988 million, while cumulative inflows since launch have reached nearly $1.4 billion. On‑chain data reinforces the accumulation narrative: the number of active XRP wallets surged 72%, and balances on exchanges declined, suggesting holders are moving tokens into custody rather than preparing to sell.
Ripple’s business development machine has not slowed. On July 4 the company launched a startup accelerator on the XRP Ledger in partnership with Hong Kong‑based Brinc, part of a broader push to position the network as a platform for real‑world applications rather than mere speculation. The same day, Ripple kickstarted a donation campaign tied to the 250th anniversary of US Independence Day, joining forces with the Call of Duty Endowment, an organisation that has already placed 165,000 veterans into jobs with a target of 200,000 by 2030. Donors can contribute cash, stocks, or crypto — including XRP and Ripple’s own stablecoin RLUSD — and Ripple will match gifts up to $10,000.
The company also signed on as a member of the newly formed Open USD Consortium, a stablecoin initiative backed by Visa, Mastercard, and BlackRock. The consortium’s dollar‑pegged token is slated for launch in 2026 on blockchains such as Solana and Polygon. Notably absent from the list of supported networks is the XRP Ledger itself. Ripple president Monica Long stressed the importance of cross‑chain payments, but the omission underscores a persistent reality: the company’s strategic wins do not automatically translate into demand for XRP.
On its own ledger, Ripple’s home‑grown stablecoin RLUSD is gaining traction. A third‑party research report found that RLUSD had already processed over $2.5 billion in settlement volume, with nearly $900 million coming from direct trading pairs against XRP. Yet even that usage has done little to arrest the token’s slide.
The price picture remains grim. XRP changed hands at $1.09 on Friday, up 3.25% on the day but nursing a weekly gain of 4.24%. Over the past month the token has lost 10.11%, and it is down 42% since the beginning of the year. The 12‑month decline stands at 51.38%. At $1.09, the token is trading 70% below its 52‑week high of $3.65 set in July 2025, while hugging just 7.34% above the 52‑week low of $1.01. All major moving averages sit above the current price: the 50‑day line at $1.21 (10.51% higher) and the 200‑day average at $1.49 (a 27.07% gap). The relative strength index of 42.9 signals neither overbought nor oversold conditions, but annualised volatility of 42.74% keeps the risk profile elevated.
A cloud of regulatory uncertainty continues to hang over the asset. The CLARITY Act, which would classify XRP as a commodity, remains stalled in the Senate. Lawmakers left for summer recess on June 29 and will not return until July 13, pushing any floor vote back to at least late July, with early August now the more realistic target. Over in California, the compliance deadline for the state’s Digital Financial Assets Law passed on July 1 without any enforcement action against Ripple, removing a short‑term friction point but doing nothing to clarify the federal picture.
For now, Ripple’s operational momentum and XRP’s price action are heading in opposite directions. Infrastructure players are lining up to work with the company, and on‑chain metrics suggest a committed holder base. But until a clear regulatory framework emerges — and until institutional giants like Goldman Sachs show a willingness to hold XRP rather than trade around it — the token’s long slide may have further to run.